Strategic Communications Director with a knack for doing more with less
Leadership and Team Management
Over five years of experience leading communications teams, mentoring early-career professionals, and serving on a leadership team overseeing 300 staff members. Spearheaded strategic relationships with external stakeholders to advance organizational goals and enhance visibility.
Public Relations
Accelerated media relationships by 22%, securing over 40 strategic placements that directly supported the organization’s advocacy agenda and enhanced public awareness.
Digital Marketing Strategy
Drove a 270% increase in social media engagement and doubled online giving by implementing a comprehensive digital strategy, integrating email marketing, web optimization, and social media campaigns to achieve organizational objectives.
Branding
Executed brand transitions, website redesigns, and creative projects to innovatively solve specific organizational problems and boost visibility, awareness, and effectiveness.
Selected Campaigns
Craft and execute strategic campaigns, for strategic results
Digital Strategy
10 years building effective digital campaigns
Press
Expanding press presence for strategic visibility
Websites
Oversaw external vendors on full website redesign projects, designing user pathways and writing all copy to foreground core values. Maintain and run Wordpress sites
harlemunited.org
nylag.org
Design & Writing
Graphics, print collateral, brochures, posters, flyers, presentations, reports, appeals, banners, gifs, video graphics, email marketing... after hundreds of projects, you name it, I've designed it.
Marty brings a full battery of skills that
elevated our organization's visibility and advanced our communications objectives.
-Brian Pacheco, then Director of Communications & Marketing at NYLAG
"Marty played an essential role shifting our narrative so that our core values were communicated."
-Emly Gertz, AVP of Strategic Advancement at Harlem United